Brand identity for Brendan Foster's sportswear range at Marks & Spencer, including design applications for British Athletic team's official clothing.

The brand mark was specifically designed to accentuate musculature in movement, with individual ranges of clothing designed specifically for Queens Park Rangers football club and the British Olympic Athletics team.

The business was later sold to Marks & Spencer, who continued to use the original ViewFrom branding devices on their sportswear clothing.

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