Thinkfarm

Yo! Row

Follow your fear to find your destiny.

Simon Woodroffe, a client from the days when he first set up a chain of Sushi restaurants has gone on to create successful, worldwide businesses that have each inherited the essence of the Yo! spirit. His latest project is to personally mentor and support Lia Ditton, who is attempting to row across the Pacific, solo.

yo!row boat graphics
yo!row photography

We created and implemented an identity for the project including the livery for the boat, website, merchandise and publicity campaign. We also reintroduced an essential statement of the brand essence – ‘follow your fear to find your destiny’. Lia’s challenge is perfect encapsulation of that idea.

yo!row graphical design
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E: hello@thinkfarm.co.uk
T: +44 (0)20 7383 8838
84 Marchmont Street, London WC1N 1AG

Like what you see?

E: hello@thinkfarm.co.uk
T: +44 (0)20 7383 8838

84 Marchmont Street,
London
WC1N 1AG
Like what you see?