Yo! Row

Follow your fear to find your destiny

EXPERTISE USED

Simon Woodroffe, a client from the days when he first set up a chain of Sushi restaurants has gone on to create successful, worldwide businesses that have each inherited the essence of the Yo! spirit. His latest project is to personally mentor and support Lia Ditton, who is attempting to row across the Pacific, solo.

We created and implemented an identity for the project including the livery for the boat, website, merchandise and publicity campaign. We also reintroduced an essential statement of the brand essence – ‘follow your fear to find your destiny’. Lia’s challenge is perfect encapsulation of that idea.