Thinkfarm

Yo! Sushi

Sometimes, you must follow your fear to find your destiny. With Yo!, we stuck our necks out to reimagine a restaurant like no other at the time. High street eating was never the same again.

Following his world travels, Simon Woodroffe wanted to launch a chain of conveyor belt sushi restaurants with a high impact identity and a central brand idea to support extensions into his future ventures.

Thinkfarm created the core identity, examples of extensions and produced a host of communications materials including in-restaurant signage, a wide range of print, promotional videos and merchandise. We also provided creative direction during the furnishing of the first restaurant in London’s Soho, ensuring that the brand experience for customers would match up with the promise.

In creating the Yo! brand identity, we took an approach which recognised the potential of the brand to be extended to support other offers. The systematic approach robustly accommodated the client’s entrepreneurial approach to business.

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